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February 28, 2011

ORBA Launches New Brand to Reflect Depth of Services, Breadth of Resources and Proactive Firm Culture

CHICAGO — Ostrow Reisin Berk & Abrams, Ltd. (ORBA) announced today that it has unveiled a new brand to better reflect the scope of the services and resources available to their client base, as well as to support a shift in culture that aligns with the growth and goals of the firm. The new brand, "Connections for Success," officially communicates how ORBA has evolved into a dynamic accounting and advisory firm where individuals and stakeholders of small to mid-size organizations go to build successful, one-on-one relationships with an experienced, proactive partner and trusted advisor, and to increase the value of their business and personal enterprises.

ORBA commissioned a full-service branding and web design firm to work with its marketing department for this project. Interviews were conducted with clients, referral sources and employees to help guide the firm's new direction. In these interviews, the themes of "dynamic," "resourceful," "solid and stable" and "proactive, creative ideas" emerged.

"The evolved brand is exemplified through the connections we offer our clients and employees to the resources, people and expertise they need in order to sustain valuable relationships, grow businesses, and be successful both personally and professionally," said Mark Thomson, ORBA's managing director. "Our rebranding initiative was undertaken with our clients and our professionals in mind. It's important to us to ensure that the new brand and message not only reflect the firm's culture and evolution, but also what differentiates us in the industry as well as the value we offer to our clients and staff, so everyone understands what we stand for, and we feel our new brand reflects that."

The new brand more accurately portrays the firm from a client service, growth and culture standpoint. A new logo, redesigned and updated website, internal and external communications--including the launch of the ORBA blog (www.orbablog.com), and guiding business principles were created as a result.

About ORBA -- Ostrow Reisin Berk & Abrams, Ltd.

ORBA is the 18th largest public accounting and consulting firm in Chicago, offering full-service accounting, tax and management consulting services to closely-held businesses, individuals and nonprofit organizations since 1977. Serving clients in many industries, the firm offers a wide array of accounting and assurance, tax planning and preparation, and business advisory services, including succession planning, business valuation, mergers and acquisitions assistance, litigation support and fraud examination services, along with bookkeeping and personal estate, retirement and financial planning.

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Ostrow Reisin Berk & Abrams, Ltd. (ORBA) is a full-service accounting, tax and business consulting firm located in downtown Chicago that serves privately-held companies, individuals and not-for-profit organizations.  ORBA’s certified public accountants have experience with accounting and assurance, business advisory services, estate planning, financial planning, fraud investigation, tax, litigation, and mergers and acquisitions.  With some of the highest levels of direct client involvement in the industry, ORBA is where clients go to build long-standing, meaningful and successful relationships with resourceful, proactive business and tax advisors. For more information, visit www.orba.com, subscribe to our blog www.orbablog.com or connect with us on LinkedIn.