Connections for Success

 

01.06.14

Why Everything I Thought I Know About Churn is Wrong
Chris Arndt

Here’s a nice short article by Tomasz Tunguz about the intricacies of calculating customer churn rate and the related lifetime value. I like this article as Tomasz does not go too deep on the math behind this and instead focuses on high level scenarios where churn rate can vary dramatically. He then links to other resources if you want to get nerdy with the math.

Why Everything I Thought I Knew About Churn Is Wrong

For more information, contact Chris Arndt at carndt@orba.com or call him at 312.494.7014. Visit ORBA.com to learn more about our Cloud CFO Services. 

Click to book your free consultation today

Leave a Reply

Your email address will not be published. Required fields are marked *

Forward Thinking