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Why Everything I Thought I Know About Churn is Wrong
Chris Arndt

Here’s a nice short article by Tomasz Tunguz about the intricacies of calculating customer churn rate and the related lifetime value. I like this article as Tomasz does not go too deep on the math behind this and instead focuses on high level scenarios where churn rate can vary dramatically. He then links to other resources if you want to get nerdy with the math.

Why Everything I Thought I Knew About Churn Is Wrong

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