Fundraising 101: Rule 1 – Not All Funds Are Created Equal
Not-for-profit organizations typically depend on a variety of funding to keep them alive and well. They need funds to pay their bills, pay their staff and pay for the costs of running their programs. But successful nonprofits know that not all contributions are created equal. Types of funding vary greatly in how they can — or cannot — be used.
Understanding the Different Types of Gifts
Your not-for-profit should decide from the onset what type of funds it wants to solicit and what types it is willing to accept. Here are the three main categories of gifted funds to consider:
- Permanently Restricted Funds — Sometimes called endowments, these funds are subject to stipulations which mandate that the initial contribution be “held in perpetuity.” While the initial principal cannot be touched without further donor consent, the earnings may be used by the not-for-profit. Note that the donor can limit earnings to use for a specific purpose or allow them to support operations.
- Temporarily Restricted Funds — These gifts are subject to donor-imposed stipulations that can be removed with the passing of time or when spent for the purpose intended by the donor.
- Unrestricted Funds — These funds are free of donor stipulations and may be used for any purpose by the not-for-profit. Board-designated funds are included in this category. Although the board has decided to use these funds for a certain purpose, it can “undesignate” the funds at a future date, thus relieving any board designated restrictions.
Pursuing What Works Best
Charitable organizations need cash to carry out their daily operations and pay for unanticipated costs. Thus, having an adequate and steady stream of funds without strings attached — unrestricted funds — is the best way to keep a charity’s operations and programs strong and sustainable.
Unlike temporarily or permanently restricted funds, unrestricted funds can be used to cover the cost of operating expenses, such as rent, utilities, salaries and other day-to-day expenses. The grants and individual donations a not-for-profit receives for general operating support allow management to refocus its efforts from raising funds to improving programs and responding to emerging community needs.
Facing Public Opinion
Before an organization sets out to solicit unrestricted funds from individual and corporate donors, it should understand what it is up against: There is a public sensitivity toward not-for-profit organizations that spend too much money on administrative costs and too little on programs that fulfill their missions.
To secure funds without restrictions, prove to donors that you will use their money wisely. One way to do that is by presenting a healthy program service expense ratio and results-focused information on your Form 990, which is made publicly available.
Being Straightforward with Your Donors
When asking for unrestricted funds, being direct is best. Explain in your fundraising materials how unrestricted gifts offer greater flexibility than restricted gifts and how they help ensure you have adequate funds to keep the doors open. Moreover, encourage donors to make multi-year commitments for unrestricted gifts. Having funding dedicated to future years allows management to plan with more foresight.
Ask funders to designate their donations “as unrestricted funds that help the organization.” You also might consider naming a fund after families or individuals who give only unrestricted funds. It might just help encourage contributions of this type.
Sometimes grantors, such as government agencies or foundations, require that funds be restricted to a particular program or function. If that is the case, you may still be able to factor in an administrative component of about 8%-10% to help cover operational costs, subject to approval by the funding agency.
Do Not Get Boxed In
When contributions, large and small, shrink during tough economic times, you will want to have enough money in the bank to help you ride out the storm. Unrestricted funds offer flexibility for funding programs to meet your mission and take care of operational costs.
With the proper understanding, you can increase the amount of unrestricted funds your organization receives. To discuss not-for-profit funding in further detail, please contact Harry Fox at firstname.lastname@example.org or call him at 312.670.7444.