Press Releases ORBA Unveils New Brand Identity Celebrating its 40th Anniversary

Publication
02.15.18

Ostrow Reisin Berk & Abrams, Ltd. (ORBA), one of Chicago’s largest public accounting firms, is pleased to celebrate the firm’s 40th anniversary with the launch of its new brand identity.

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Rebrand includes launch of fully revamped website

CHICAGO — Ostrow Reisin Berk & Abrams, Ltd. (ORBA), one of Chicago’s largest public accounting firms, is pleased to celebrate the firm’s 40th anniversary with the launch of its new brand identity.

“2018 isn’t just another year for the firm—it’s a celebration of four decades of amazing work and a chance for us to plan ahead for a bright future,” said Managing Director Mark Thomson. “Over the past year, we uncovered what makes our firm so special by speaking with colleagues and clients, as well as looking across the industry. What we learned is that ORBA is differentiated by our people, the collaborative work we do and the company we keep both inside and outside these walls.”

The rebrand includes the unveiling of the firm’s new logo, as well as brand-new marketing assets and collateral. In addition, the occasion marks the launch of the firm’s revamped website, orba.com, which provides a wealth of information on the firm’s full-service accounting, tax and business consulting services, and the introduction of the “Forward Thinking” tab—a page devoted to the firm’s resources, which includes industry group blogs and newsletters, client alerts, and seminars and events.

“Today is the beginning of one unified brand highlighting ORBA’s culture, values and advantages,” said Marketing Director Joy Long. “The benefit of our new website, messaging, logo and other marketing assets is the creation of a unified and consistent message to prospective and current clients, as well as external stakeholders.”

The firm partnered with Greenfield/Belser and Finn Partners to launch the brand identity campaign.

To experience the firm’s new brand identity, visit http://www.orba.com.

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Ostrow Reisin Berk & Abrams, Ltd. (ORBA) is a full-service accounting, tax and business consulting firm located in downtown Chicago serving privately-held companies, individuals and not-for-profit organizations. ORBA’s Certified Public Accountants have experience with accounting and assurance, business advisory services, financial and estate planning, fraud investigation, tax, litigation, and mergers and acquisitions. With some of the highest levels of direct client involvement in the industry, ORBA is where clients go to build long-standing, meaningful and successful relationships with resourceful, proactive business and tax advisors. For more information, visit www.orba.com or connect with us on LinkedIn.

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